get clear on your customers and products, mission, advertising and sales What marketing strategies are you going to use? What is your budget for this supply and how will you measure their success? Objectives and Milestones; write Marketing Strategies, sales forecasts and cost estimates and consider the true profitability of your business. Budgets and specific responsibilities. Advertising and Promotion; Sales forecast and cost of sales; Distribution, plans for Growth Define your milestones with dates, consider short brian and long term strategies and options. How are customers going to find you? Describe the nature of your industry and your competition. Strategies, putting together a business plan will make you outline your business goals, information Systems and Controls. Also what is your offering and who will be your customers. The Future Vision and Mission statements (what you stand for These will help you and your company stay focussed within its market boundaries and not spread itself too thin.) some key points to focus on are: The Business Outline what your core business will be.